Being an IP Attaché means essentially means helping companies. And we deal
with policy issues, we push for reforms. Those are important. Just helping companies for free
with IP issues. And in a challenging environment,
almost every time I finish a call the companies are so grateful.
They can't believe that I would spend an hour and a half, you know, at 10 p.m., of my time,
talking to them about their issues and answering all their questions that they might have and then
saying, “You know, weʼll stay in touch, if you have more questions weʼll have another call or
weʼll exchange over email”. So I think it's just really rewarding to help companies particularly
in such a challenging environment. I just feel lucky to be in this position to be able to
have this opportunity to be so helpful.