I cover all types of intellectual property so over the last five years
from building policy work and now being in the region for 2 years seeing
not just the creative works that are coming out the U.S., but also the importance
of brands and counterfeiting. Intellectual property as a concept is still fairly new
and so on the enforcement side, working with the judges and
enforcement agencies to increase the amount of work do they do to stop counterfeiting
and piracy in the marketplaces. On the protection side, working with offices as theyʼre just being
created, so weʼre seeing fast changes which again can be a challenge, but also a good opportunity.
And we often go to work directly with the government officials. Weʼll sit in their
offices, weʼll talk with them, have a better understanding of the issue,
and make sure that the U.S. company and the government know what's the clear pathway forward.