CPC G06Q 30/0239 (2013.01) [G06F 3/0484 (2013.01); G06Q 20/322 (2013.01); G06Q 30/0267 (2013.01); G06Q 30/0277 (2013.01); H04L 63/0428 (2013.01); H04L 67/34 (2013.01); H04W 4/024 (2018.02); H04W 4/60 (2018.02); H04W 4/80 (2018.02); H04L 67/306 (2013.01); H04M 1/72406 (2021.01); H04M 1/72427 (2021.01); H04W 8/18 (2013.01)] |
AS A RESULT OF REEXAMINATION, IT HAS BEEN DETERMINED THAT: |
The patentability of claims 1, 2, 4, 6-8, 10-12, 14, 16 and 18-22 is confirmed. |
Claims 3, 5, 9, 13, 15 and 17 are cancelled. |
1. A method for delivering an advertisement, comprising: maintaining, at a remote management server, the advertisement;
selecting, at the remote management server, the advertisement based on one or more targeting parameters in response to user input from a non-browser based application stored on a mobile device, wherein the one or more targeting parameters comprise personal information and purchase transaction related information wherein the non-browser based application stored on the mobile device receives the user input via a mobile device display wherein the non-browser based application is a non-browser based application with a graphical user interface that is preinstalled or downloaded and installed on the mobile device, the mobile device comprising the mobile device display, a mobile device processor, and a mobile device wireless radio interface;
sending, from the remote management server, the advertisement to the non-browser based application and further wherein the non-browser based application displays the advertisement within a specific non-browser based application generated screen, the specific non-browser based application generated screen corresponding to a specific screen or area of the non-browser based application.
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