The United States Patent and Trademark Office (USPTO) continued to make steady plain language progress in fiscal year 2022, an effort that received a significant boost with the swearing-in of Kathi Vidal as Under Secretary of Commerce for Intellectual Property and Director of the USPTO on April 13, 2022. After a number of initial conversations with the Office of the Chief Communications Officer (OCCO), including several before she was even sworn in, Vidal made plain language one of her top priorities as Director and proved to be an invaluable spokesperson for it within the agency.
Meanwhile, with the active and energetic support of the Commissioner for Trademarks, the Trademarks plain language team made significant progress in changing attitudes about plain language within their business unit. Using high-production quality trainings and presentations, they began to observe a palpable shift in how plain language is thought about and practiced throughout the organization. Among their major accomplishments, they:
- Won a 2022 ClearMark Award of Distinction for the Trademark Basics webpage redesign
- Developed long-term plain language strategy to work toward their vision of maximizing plain language across Trademarks
- Wrote a Journeys of Innovation story on Amy and Ben Wright, illustrating the value of trademarks and branding for growing businesses
- Rewrote 146 definitions for the USPTO.gov glossary to incorporate plain language and align style
- Formed a USPTO plain language community of practice by establishing an informal Plain Language Advisory Council
- Supported the USPTO Virtual Assistant project by providing all content in plain language, drafting governance documents, and managing the review process
- Supported the identity verification project by creating main webpage, forms, communications, and form paragraphs, all in plain language
- Contributed to the hiring of multiple plain language writers around the agency
- Developed a new section of the website devoted to educating and protecting customers from trademark scams and fraud
- Overhauled Trademarks petitions web content to give customers clear direction on how to file petitions during the trademark registration process
Trademarks published 22 new external webpages and six new intranet pages in plain language, and they provided plain language training to Trademark Public Advisory Council members and staff at the Patent and Trademark Resource Centers (PTRCs), Trademark Petitions Office, USPTO Management Council, as well as others throughout the Trademarks organization, including administrative and outreach staff.
While plain language progress in Patents was slower, they did take a critical and noteworthy first step in hiring their first plain language writer-editor in December 2021. They also developed an instructional presentation about plain language for a “road show” among the various art units and the rest of Patents, and they made plain language improvements to revamped public webpages like Patents Basics and the first two modules for an IP identifier tool, as well as a larger number of Patent alerts and OITP announcements.
OCCO, in addition to routinely advocating for plain language to the new Director, her political staff, and other business unit heads, hired two new writer-editors in late FY22 to help enforce plain language in the webpage and email alert review processes. Several OCCO staff members also attended annual plain language conferences and training.