Trademark videos
Learn about the trademark application process, searching for similar trademarks, maintaining your registration, protecting yourself from scams, and more.
New to the trademark process? Start with the videos under the topic Trademark basics.
Questions about using Trademark Center? Look for training videos on the Trademark Center page.
Trademark basics
Published onIn this recorded webinar, we introduce you to the fundamentals of trademarks and the federal trademark registration process, including an overview of the two main reasons trademarks are refused registration.
Published onIn this recorded webinar, we introduce you to the fundamental mechanics of filing for federal trademark registration using the USPTO's new Trademark Center system, including an overview of the important components of your application.
Published onUnderstand trademark infringement, likelihood of confusion, trademark strength, and how brand owners can protect themselves through cease-and-desist letters and civil law suits.
Published onHear experts answer questions from brand owners about trademarks, registration, and enforcement.
Published onLearn about the benefits of recording your federal trademark registration with CBP and how their agents can stop infringing goods at our ports and borders.
Published onThree experienced trademark attorneys share their top tips for brand owners on how to protect your brand and enforce your rights.
Published onGet to know the benefits of federal trademark registration and how brand owners can use registration to protect their valuable trademarks.
Published onLearn about counterfeiting, liability, brand registries on e-commerce sites, and the importance of protecting your trademark internationally.
Published onHear how scammers try to trick brand owners, how to identify trademark scams, and what to do if you're a victim.
Published onCommissioner for Trademarks David Gooder hosts Associate General Counsel for Intellectual Property with the U.S. Olympic & Paralympic Committee (USOPC) Dana Jozefczyk for a lively fireside chat about trademarks and the Olympics. They discuss the essential and...
Published onThe importance of the decisions made during life can impact intellectual property after death, including postmortem rights of publicity. Celebrities face additional considerations regarding the right to publicity, social media, digital media, economic and tax...
Scams
Published onTrademark scams evolve. Learn the seven common signs of scams to help protect yourself. If you think you’re experiencing a trademark scam, email TrademarkAssistanceCenter@uspto.gov or call 571-272-9250 (press 1).
Published onAn engaging panel discussion providing practical tips for protecting yourself, your brand, and your clients from bad actors.
Published onDid you use an online filing firm to submit your trademark application? If so, you may be the victim of fraud. To find out if you’ve been scammed, and learn what to do next, watch this short video.
We take fraud seriously and are doing everything we can to...
Published onAn overview of the initiatives and programs the USPTO is doing to protect the accuracy of the U.S. trademark register, provided by Deputy Commissioner for Trademark Examination Policy Amy Cotton.
Experienced practitioners
Published onIn this recorded webinar, we introduce you to some best practices for using the USPTO's Trademark Center application filing system, including a walkthrough of how attorneys and their sponsored support staff can share draft applications before filing.
Published onLearn about failure-to-function refusals, best practices for responding, and precedential Trademark Trial and Appeal Board decisions in this webinar for attorney practitioners.
Published onExperts discuss the differences between filing an application in the Trademark Electronic Application System (TEAS) and Trademark Center; and demonstrate key features within the system. View the event slides.
Published onExperts from the Trademark Classification Policy and Practice Office discuss classification and identification changes under the Nice Classification, 12th edition, version 2024 (Nice 12-2024).
Published onExperts from the Registration Protection Office and Office of Enrollment explore common pitfalls to avoid as a trademark attorney and provide tips for protecting trademark clients from bad actors who trick owners into paying unnecessary fees, spoof legitimate...
