Name, Image, Likeness for student-athletes

Name - Image - Likeness. Hosted by the USPTO in collaboration with Arizona State University

Attention, student influencers and athletes! Are you interested in leveraging your image and influence to monetize your personal brand? If so, join our new virtual and in-person event on October 10, from 9:30 a.m. to 3:10 p.m. PT to discuss Name, Image, and Likeness (NIL) at Arizona State University (ASU)'s Sandra Day O'Connor College of Law. 

Whether you're an emerging influencer or a seasoned athlete, this dynamic program offers invaluable insights and tools to transform your passion into profit. Don't miss this opportunity to learn from industry experts, network with peers, and take your brand to the next level. 

Register today 

Agenda

This event takes place in Arizona, which does not observe daylight saving time. The current time in Arizona aligns with Pacific Time. All times below are listed in Pacific Time. We also have a printable version of the agenda.

TimeEventSpeakers
8:30 - 9:30 a.m.Registration 
9:30 - 9:40 a.m.Opening Remarks
  • Stacy Leeds, Willard H. Pedrick Dean, Regents and Foundation Professor of Law, ASU
  • David Berdan, General Counsel, USPTO
9:40 - 10:15 a.m.Fireside Chat
  • Derrick Brent, Deputy Under Secretary of Commerce for Intellectual Property and Deputy Director, USPTO
  • Kate Fitzgerald, Student-Athlete, ASU, and Entrepreneur
10:15 - 10:30 a.m.Break 
10:30 -11:15 a.m.NIL Basics
11:15 - 11:20 a.m.Break 
11:20 a.m. - noonNIL Testimonies
Noon - 1:15 p.m.Lunch Break 
1:15 - 2 p.m.Protecting NIL Rights and Negotiating NIL Agreements
  • George Finn, NIL Attorney and Senior Counsel, Rose Law Group
  • Luke Fedlam, Founder and Managing Partner, Advance NIL
  • John Van Dyk, Vice President of Athlete Marketing, The Society, LLC
2 - 2:15 p.m.Break 
2:15 - 3 p.m.Trademark Basics for NIL
  • Jason Lott, Managing Attorney, Trademarks Customer Outreach, USPTO
3 - 3:10 p.m.Closing Remarks 

ASU will host a reception after this event for in-person attendees.

For questions about the event, please email us at Gerard.Taylor@USPTO.gov.

 

Accessibility accommodation

Accessibility

If you are an individual with a disability and would like to request a reasonable accommodation, please submit your request to the contact information listed above.

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This event is part of a series: NIL for student-athletes