Name, Image, Likeness tips and strategies all student-athletes should know

Name - Image - Likeness

Attention student-athletes! Are you interested in leveraging your image and influence to monetize your personal brand? Join us to hear from two former athletes as they share their stories and what they want you to know about leveraging your name, image, and likeness (NIL) to build and monetize your brand.

This fireside chat will occur online and in-person at the U.S. Patent and Trademark Office on January 14, from 5:30-7 p.m. ET.

Derrick Brent, Acting Under Secretary of Commerce for Intellectual Property and Acting Director of the USPTO, will lead the discussion with:

  • Shawn Springs, Chief Executive Officer and Founder, Windpact, and former NFL player
  • Julia Murphy, Advisor for Strategic Initiatives, U.S. Department of Commerce, and former Division I student-athlete

In addition to offering guidance on brand building, Shawn and Julia will share lessons learned and NIL tips and strategies all student-athletes today should know. 

There will be a quick question-and-answer session toward the end of the event. Send your questions to UnderSecretaryandDirector2@USPTO.GOV prior to and during the event. 

Register today 

For questions about the event, please email us at UnderSecretaryandDirector2@USPTO.GOV.

Speaker bios

 

Accessibility accommodation

Accessibility

If you are an individual with a disability and would like to request a reasonable accommodation, please submit your request to the contact information listed above.

CLE Header
This event is part of a series: NIL for student-athletes