Improving the experience for trademark customers

Our goal is to make your trademark filing experience easier and more efficient so you have more time to focus on building your brand and growing your business.

To do this, our customer experience team conducts research to hear your needs and expectations directly from you. Our research methods include interviews, testing prototypes with customers, and feedback sessions. We also conduct a variety of surveys with customers, including those who have filed a trademark application, called the Trademark Assistance Center, or attended Trademark Basics Bootcamp.

We thank the thousands of you who have already contributed your feedback. We read and carefully analyze your responses. Your feedback allows us to put your experience at the center of all that we do—whether short-term fixes or long-term improvements.”

How your feedback helps us

Filing a trademark application is a shared experience across all of our customers, whether you're a small-business owner filing on your own or a U.S.-licensed attorney representing dozens of clients. As we designed Trademark Center and the new trademark application process, we used survey data from the Trademark Electronic Application System (TEAS), to identify several key points, including:

Login authentication and session timeouts are too frequent
A save function should be provided throughout the application process
Some information in TEAS is visually overwhelming and difficult to understand

Our team incorporated this feedback into the redesign project and conducted multiple rounds of user testing to further improve the system. This helps you by making the process easier, which in turn helps our trademark examining attorneys provide high-quality examination services.

Learn more about how your feedback helped shape Trademark Center.

How to participate and provide feedback

If you'd like to volunteer to participate in future research, such as interviews, usability testing of prototypes, or feedback sessions, sign up as a trademark customer volunteer.

Volunteer

Transparency and our commitment to improve your experience

Each year, we assess our past performance and current capacity to make improvements. This work informs our annual Customer Experience Action Plans, published on Performance.gov, which guide our work to build a better filing experience for you.