The Expo features educational seminars and children's workshops and activities. Exhibitors showcase their federally-registered trademarks through educational exhibits, including booths, themed displays, costumed characters, and inflatables.
Exhibitors
- 5-Hour ENERGY
- American Intellectual Property Law Association (AIPLA)
- Caterpillar, Inc.
- CFA Properties, Inc. (Chick-fil-A)
- CMG
- Dippin' Dots, Inc.
- Elevation Burger
- GED Testing Service
- GEICO
- Hillerich & Bradsby Co. (Louisville Slugger)
- INTA
- State of Idaho Potato Commission
- The Hershey Company
- The Pepsom Group
- Travelers
- Wells Fargo & Company
- U.S. Department of Commerce, International Trade Administration (ITA)
- U.S. Department of Homeland Security, Customs and Border Protection (CBP), Immigration and Customs Enforcement (ICE), National IPR Coordination Center (NIPRCC)
Costumed Characters
- The Berenstain Bears
- Dippin' Dots
- Clifford the Big Red Dog
- Curious George
- The Man in the Yellow Hat
- Cat in the Hat
- Lorax
- Crayola crayons' mascot "Tip"
- Dennis the Menace
- Popeye and Olive Oyl
- Pillsbury Doughboy
- Hershey's Kisses
- Reese's Peanut Butter Cups
- Hershey's milk chocolate bar
- Sprout
- 5-hour ENERGY bottle
- GEICO's gecko
- Chick-fil-A's cow
- Spuddy Buddy
Inflatables
- Michelin Man
- NFL Football players
- Collegiate mascots
- The Cat in the Hat's Hat and Hand
- Green Giant
- Chick-Fil-A's cow
- NASA space shuttle
Outside Attractions
- NASCAR show car for 5 Hour-ENERGY
- Caterpillar equipment
Inside Attractions
- Children's Workshops
- Food-related exhibit about trademarks in National Inventors Hall of Fame Museum
- "How to File a Trademark" at TEAS (Trademark Electronic Application System) booth
- Story time by Hooray for Books!
- Video to assist pro se applicants in the National Inventors Hall of Fame Museum
Display Cabinets
- Bottle Configurations
- Counterfeit vs. Authentic goods
- Indian Arts and Crafts Board (IACB) items
- ® Artwork
Seminars
- Common Mistakes to Avoid When Filing for Trademark Registration
- Trademarks 101 which covers basic facts about trademarks and trademark law
- What Every Small Business Must Know About Intellectual Property
- Why Buy 'Legit'? . . . About Counterfeit Goods