Trademark videos

Learn about the trademark application process, searching for similar trademarks, maintaining your registration, protecting yourself from scams, and more. 

New to the trademark process? Start with the videos under the topic Trademark basics.

Questions about using Trademark Center? Look for training videos on the Trademark Center page. 

 

Video Topics Categories

Trademark basics

  • Don’t burn your brand: Intellectual property for restaurants
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    Get an overview of trademarks, patents, copyrights, and trade secrets in the food service industry. With a particular focus on trademarks, you will learn how to use these intellectual property rights to protect what makes your restaurant special.

  • I've got my trademark registered, how do I protect and maintain it?
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    In this video, you will learn about the importance of maintaining and protecting your trademark following registration, and what to do if you encounter infringement, from Asha Allan, partner at Adducci, Mastraini & Schaumberg. This session was part of the USPTO and...

  • Trademarks and the Games: A fireside chat about intellectual property and the Olympics
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    Commissioner for Trademarks David Gooder hosts Associate General Counsel for Intellectual Property with the U.S. Olympic & Paralympic Committee (USOPC) Dana Jozefczyk for a lively fireside chat about trademarks and the Olympics. They discuss the essential and...

  • What happens if my trademark registration is audited?
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    What happens if your trademark registration is audited? Learn what proof of use in commerce looks like and what happens during the Post Registration Proof of Use Audit Program. Trademarks that aren't in use on all registered goods and services may unnecessarily...

  • Who Owns You After You Die, Inside the Estates of Deceased Celebrities
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    The importance of the decisions made during life can impact intellectual property after death, including postmortem rights of publicity. Celebrities face additional considerations regarding the right to publicity, social media, digital media, economic and tax...

Scams

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  • Federal trademark filing: Overview
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    Learn about the fundamental mechanics of filing for federal trademark registration using the USPTO's new Trademark Center system, including an overview of the important components of your application.
  • Registering trademarks for newer technologies
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    Learn more about registering trademarks for newer technologies, including non-fungible tokens (NFTs), blockchain, cryptocurrencies, and virtual goods. We’ll also cover examples of appropriate specimens and acceptable identifications of goods and services.

  • Using ID.me to verify your identity as a trademark filer
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    This video covers the ID.me process. Trademark filers can verify their identity with the USPTO online through ID.me.
  • What’s the impact of the mandatory electronic filing rule change?
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    Learn about the new mandatory electronic filing requirement and how this affects specimens, the petition process, outage procedures, and TEAS forms. Beginning February 15, 2020, trademark applicants and registrants will be required to file trademark applications...

  • TEAS Nuts and Bolts: Validation Page
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    This video explains how to fill out the Validation page of the USPTO’s federal trademark registration application. The information applies to TEAS Plus and TEAS Standard applications.

  • TEAS Nuts and Bolts 09: Fee/Signature Information
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    This video explains how to fill out the Fee/Signature Information page of the USPTO’s federal trademark registration application. The information applies to TEAS Plus and TEAS Standard applications.

  • TEAS Nuts and Bolts 08: Correspondence information
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    This video explains how to fill out the Correspondence Information page of the USPTO’s federal trademark registration application. The information applies to TEAS Plus and TEAS Standard applications.

  • TEAS Nuts and Bolts: Filing Basis
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    This video explains how to fill out the Filing Basis page of the USPTO’s federal trademark registration application. The information applies to TEAS Plus and TEAS Standard applications.

  • TEAS Nuts and Bolts: Goods and Services (TEAS Standard)
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    This video explains how to fill out the Goods and Services page of the USPTO’s federal trademark registration application.  The information applies to TEAS Standard applications only.

  • TEAS Nuts and Bolts 05: Goods and Services (TEAS Plus)
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    This video explains how to fill out the Goods and Services page of the USPTO’s federal trademark registration application.  The information applies to TEAS Plus applications only.

  • TEAS Nuts and Bolts: Additional Statements
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    This video explains how to fill out the Additional Statements section of the USPTO’s federal trademark registration application. The information applies to TEAS Plus and TEAS Standard applications.

  • TEAS Nuts and Bolts 03: Mark Drawing Page
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    This video explains how to fill out the Mark Drawing page of the USPTO’s federal trademark registration application. The information applies to TEAS Plus and TEAS Standard applications.

  • TEAS Nuts and Bolts 02: Applicant Information
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    This video explains how to fill out the Applicant Information page of the USPTO’s federal trademark registration application.  The information applies to TEAS Plus and TEAS Standard applications.

  • TEAS Nuts and Bolts: TEAS Plus vs. TEAS Standard
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    This video compares and contrasts the two versions of the USPTO’s federal trademark registration application: TEAS Plus and TEAS Standard.  It highlights the TEAS Plus filing requirements, which allow for a less expensive filing fee and a more streamlined...

Experienced practitioners

  • Transitioning from TEAS to filing in Trademark Center
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    Experts discuss the differences between filing an application in the Trademark Electronic Application System (TEAS) and Trademark Center; and demonstrate key features within the system. View the event slides.

  • Attorney practitioners: 2024 Trademark identification and classification updates
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    Experts from the Trademark Classification Policy and Practice Office discuss classification and identification changes under the Nice Classification, 12th edition, version 2024 (Nice 12-2024).
  • Attorney practitioners: Avoid attorney scams and bad behavior
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    Experts from the Registration Protection Office and Office of Enrollment explore common pitfalls to avoid as a trademark attorney and provide tips for protecting trademark clients from bad actors who trick owners into paying unnecessary fees, spoof legitimate...

  • Navigating the Madrid Protocol: USPTO as Office of origin
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    Watch this free training webinar on the Madrid Protocol, a convenient option for trademark owners worldwide to file one streamlined application to register their trademark in up to 130 countries.
  • Navigating the TTAB appeals process
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    Administrative Trademark Judges Peter Cataldo and Angela Lykos discuss best practices on navigating the Trademark Trial and Appeal Board (TTAB) process including practical considerations for creating a record, briefing and oral argument.
  • Overview of common failure-to-function refusals
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    Failure-to-function refusals and how to respond when your mark fails to indicate the source of your goods or services. We’ll cover ornamentation, title of a single work, names of authors and performing artists, and goods in trade or service for others.
  • Insights into nonuse cancellation petitions
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    In this recording, we discuss tips to strengthen your nonuse cancellation practice, including new website resources, common petition mistakes, and common evidentiary mistakes.

  • Preparing an effective letter of protest
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    What is appropriate subject matter for a trademark letter of protest? How can you avoid some common pitfalls when filing a letter of protest? In this webinar we provide an overview of letters of protest best practices.

  • Understanding the trademark Post Registration Audit Program
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    Want to learn more about the trademark Post Registration Audit Program? In this webinar intended for experienced trademark filers, we cover the significance of “use in commerce,” the history of the Post Registration Audit Program, what happens during and audit, as...

  • Trademark specimens for experienced filers
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    In this presentation, our expert attorneys discuss recent changes to requirements for specimen of use, common issues with specimens, and what trademark examining attorneys look for when reviewing specimens. 

  • Representation, signatures, and ethical issues in trademark cases
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    What are the USPTO’s rules covering trademark practitioner recognition, signatures, and declarations? What steps does the USPTO take when we suspect the rules are violated? In this webinar, learn from our expert attorneys as they cover relevant case law and discuss...

  • Madrid Protocol: Applications originating from the United States
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    The Madrid Protocol is an international treaty that businesses and individuals can use to protect their trademarks simultaneously in multiple countries using a single application. It allows applicants to file with a single office, using one currency, and in a...

Roundtables

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