American Indian, Alaska Native, and Native Hawaiian visual artists and craftspeople faced unique challenges with the shift to online sales and limits on attendance at local arts and crafts fairs. This free webinar explored how to develop and expand your e-commerce presence.
The program was the third in a series of monthly webinars held throughout 2022. It featured speakers with extensive experience in the business of selling Native American arts and crafts, from both the private and public sectors.
During this program, speakers explored how to build an identity or brand and engaged participants in a practical exercise. A moderated panel of artists then shared their stories and the lessons they learned in building their brands and identities.
A recording of the event is now available. For a complete list of events, visit the series page.
Transcript/Closed Caption Disclaimer: These computer-generated transcripts and closed captions may contain inaccuracies and errors.
The series was organized by the United States Patent and Trademark Office (USPTO) in collaboration with the U.S. Department of the Interior’s Indian Arts and Crafts Board and Indian Dispute Resolution Services.
Additional information
This virtual program was hosted by the USPTO’s Global Intellectual Property Academy. OPIA advises the Administration and other federal government departments and agencies on domestic and international intellectual property (IP) legal and policy issues. It also provides technical assistance and training on IP-related matters to U.S. stakeholders and both U.S. and foreign government officials.
Accessibility accommodation
If you are an individual with a disability and would like to request a reasonable accommodation, please submit your request to the contact information listed above.