American Indian, Alaska Native, and Native Hawaiian artists faced unique challenges with the shift to online sales and limits on attendance at local arts and crafts fairs where their work has traditionally found a home.
This event was the inaugural program of a free monthly webinar series on entrepreneurship and e-commerce that continued through 2022.
Designed to help Native American visual artists develop and expand their e-commerce presence, these programs featured speakers from private and public sectors who have extensive experience in the business of selling Native American arts and crafts. Some of the topics explored during the series included:
- Understanding e-commerce basics
- Building a brand
- Pricing products and getting paid
- Protecting your arts and crafts
- Enforcing intellectual property rights in an e-commerce environment
Session 1 focused on business basics, including:
- Introduction to entrepreneurship
- Developing a business plan
A recording of the event is available. For a complete list of events, visit the series page.
- Transcript/Closed Caption Disclaimer: These computer-generated transcripts and closed captions may contain inaccuracies and errors
The series was organized by the United States Patent and Trademark Office (USPTO) in collaboration with the United States Department of the Interior’s Indian Arts and Crafts Board and the Indian Dispute Resolution Services.
All programs were recorded and made available for viewing online after the program date.
Additional information
This virtual program was hosted by the USPTO’s Global Intellectual Property Academy, a unit of OPIA. The office advises the administration and other federal government departments and agencies on domestic and international IP legal and policy issues. It also provides technical assistance and training on IP-related matters to U.S. stakeholders and both U.S. and foreign government officials.
Accessibility accommodation
If you are an individual with a disability and would like to request a reasonable accommodation, please submit your request to the contact information listed above.